10 Steps to Take Before Starting a Lead Generation Campaign

Are you looking to start a lead generation campaign but aren’t sure where to begin? Don’t worry, you’re not alone. A lot of business owners feel overwhelmed when it comes to generating leads. But don’t worry, we’re here to help! In this blog post, we will discuss 10 steps that you need to take before starting your Lead Generation campaign. By following these steps, you’ll be well on your way to success!


Define your target market

Any successful marketing campaign starts with a target market in mind. This is the group of people you are trying to reach with your product or service. Without a target market, it’s impossible to know who you should be targeting with your advertising and lead generation efforts. Not only that, but you also risk wasting time and money on marketing campaigns that don’t resonate with anyone. That’s why it’s so important to take the time to define your target market before starting any lead generation campaign. Once you know who you’re trying to reach, you can create a more focused and effective marketing strategy that will help you reach your target consumers.


Identify your ideal customer avatar

Ok so now you have a rough idea of who you want to target it’s time to take this to another level by creating a detailed customer avatar. This will ensure that your marketing efforts are focused and ultimately more successful. Keep in mind that your target market should be as specific as possible, taking into account factors such as age, location, gender, interests, and so on. Once you have created your target market avatar, you can then start developing marketing materials and strategies that are specifically designed to appeal to this group. As a result, you’ll be able to generate leads more effectively and efficiently, saving time and money in the long run.


Research your competition

Before launching any lead generation campaign, it is critical to research your competition. This will give you a better understanding of the existing landscape and help you to identify any gaps in the market. Competitor research can also help you to understand what strategies are working well for your competitors and how you can adapt these for your own campaign. Additionally, by keeping an eye on your competition, you can spot any new trends or changes in the market that could impact your leads. By taking the time to research your competition, you can ensure that your lead generation campaign is more targeted, successful, and effective.


Calculate your target cost per lead

Any successful lead generation campaign starts with knowing your target cost per lead. This number will vary depending on the product or service you’re selling, as well as the sales cycle. However, understanding your target cost per lead is essential for sales forecasting and ensuring that your campaign is profitable. Without this information, it’s difficult to know how many leads you need to generate in order to make a sale. Additionally, you may end up spending more on your lead generation campaign than necessary, eating into your profits. In short, taking the time to calculate your target cost per lead is an essential step in ensuring the success of your lead generation efforts.


Agree on your ad spend

Any lead generation campaign – whether it’s to generate awareness, interest, or even conversion – needs a clear and well-defined budget. This ensures that all the costs are controlled and that the campaign does not exceed the limits set by the company. Without a marketing budget, it would be very easy to overspend on lead generation, and this can lead to problems further down the line. By having a marketing budget in place from the start, you can avoid these problems and ensure that your lead generation campaign is a success.


Project your desired outcomes

lead generation is the process of generating leads, or potential customers, for a business. It is an important part of the sales and marketing process and can be one of the most costly elements of a marketing budget. That’s why it’s so important to have a clear understanding of your desired outcomes before starting a lead generation campaign. By projecting your desired outcomes, you can better control costs and ensure that your campaign is successful. Without a clear understanding of what you want to achieve, you risk spending valuable time and money on leads that will never convert into customers. So take the time to project your desired outcomes before beginning your lead generation campaign, and you’ll be well on your way to success.


Confirm your lead gen strategy

When it comes to lead generation, it’s important to confirm your strategy before you start your campaign. Because you now understand your budget, lead cost target, desired outcomes and your target market you can now make an informed decision as to what strategy and platform to use to achieve your goals. Confirming your lead gen strategy ahead of time will help you avoid wasting time and money on a campaign that doesn’t work. It will also help you be more effective in your lead generation efforts, making it more likely that you’ll achieve your desired results. So take the time to confirm your lead gen strategy before launching your next campaign – it could make all the difference in its success.

For example, you may choose Google PPC as your platform for lead generation so this choice involves further development of keywords via research, ad copy, and landing page design in order to be successful.

On the contrary, you may select Facebook/Instagram as the best fit so depending on your campaign type you may not require a landing page and instead want to generate leads on the platform itself.

Whatever strategic decision you make here will have a knock-on effect on your next steps before launching your lead generation campaign so it’s important to make the decision early so you can plan your research accordingly.


Write ad copy

Any lead generation campaign starts with writing ad copy. This is the text that will be used to attract leads, so it’s important to get it right. The ad copy should be concise and explain what the lead will get by signing up for the campaign. It should also include a call to action that encourages the lead to take action. If the ad copy is well-written, it will increase the chances of generating leads. Therefore, it’s important to spend some time crafting the perfect ad copy before launching a lead generation campaign.


Develop a landing page if required

Every lead generation campaign needs a strong foundation, and that foundation is a well-designed landing page. A landing page is the first point of contact between a potential customer and your business, so it’s important to make a good impression. The design of your landing page should be focused on conversion, with a clear call to action and an easy-to-use form. If you’re not sure where to start, there are plenty of resources available to help you create a high-converting landing page. Once you have your landing page set up, you can start driving traffic to it through paid advertising or organic search. Either way, developing a strong landing page is an essential first step in any lead generation campaign.


Set up tracking and reporting mechanisms

Before launching any lead generation campaign, it’s critical to set up tracking and reporting mechanisms. This will help you to understand which efforts are yielding the most results and where you may need to adjust your strategy. Conversion tracking can be implemented using tools like Google Analytics and the Facebook Pixel. By tracking how many visitors to your site or landing page go on to complete the desired action, you’ll be able to see which lead generation channels are performing the best. Of course, setting up tracking and reporting takes some time and effort upfront. But doing so will pay off in the long run, helping you to make sure your lead generation campaigns are as effective as possible.

If you’re looking for help with lead generation, you’ve come to the right place. Our team at Jolly Media Marketing specializes in managing lead generation campaigns, and we’re part of the Google Partner Program. That means we have access to the latest tools and resources from Google.

We offer a free consultation so you can learn more about what we can do for you and your business. Contact us today to get started

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