SM Electrical Services partnered with Jolly Media Marketing to launch and rapidly grow its solar and battery division through a predictable lead generation system built around premium creative, Meta advertising and automated follow-up.
In just nine months, the partnership has generated over £400,000 in tracked sales, delivered multiple record-breaking months and helped establish SM Electrical Services as a trusted solar installer across Scotland.
Established in 2016, SM Electrical Services built a strong reputation as a trusted electrical contractor before expanding into the fast-growing solar and battery market.
Like many installers entering the industry, they had previously worked with another marketing agency but weren’t seeing the quality of enquiries or sales needed to grow confidently. The business needed a consistent flow of high-quality homeowner enquiries that would allow them to establish their solar division and accelerate growth.
We developed a complete customer acquisition system focused on building trust, educating homeowners and generating exclusive enquiries through premium creative content.
Our strategy included:
• High-performing Meta advertising campaigns targeting homeowners actively considering solar and battery storage.
• Professional video production including founder story videos, customer testimonials, educational content and installation walkthroughs.
• High-converting landing pages built specifically for paid traffic.
• CRM automation with email and SMS follow-up to maximise every enquiry.
• Ongoing creative strategy and campaign optimisation based on real sales data.
• Transparent reporting to continually improve campaign performance and lead quality.
By positioning SM Electrical Services as trusted local experts rather than competing on price, the campaigns consistently attracted homeowners looking for quality installations.
The partnership has transformed the growth of SM Electrical Services’ solar division. Within just nine months, the campaigns generated more than £400,000 in tracked solar and battery sales while helping the business achieve multiple record-breaking months.
One of the biggest milestones came in April, when the company achieved its first six-figure sales month, generating over £100,000 in solar and battery sales. Since partnering with Jolly Media Marketing, the business has expanded its team, increased turnover, widened its service area across Scotland and completed three professional video shoots to continue building its brand and supporting future growth.
