Insights

Practical insights on creative performance marketing for renewable installers and B2B companies. Explore strategies, campaign breakdowns and industry perspectives focused on improving conversion quality, scaling acquisition and turning demand into booked appointments and revenue.

Creative advertising strategies

📹 How We Built a Full Video Editing Team & System in 3 Months

When you run a marketing agency, especially one rooted in performance marketing, you quickly learn that every competitive advantage eventually disappears. New tactics fade. Offers get copied. Ad platforms change. Competitors catch up. But one thing remains a durable advantage: Your ability to produce world-class video content at speed. Three months ago, we had none of that capability in-house. Today,

Uncategorized

The Highs and Lows of Scaling a Business

Why Your Toughest Month Can Lead to Your Best One.. March was one of the most challenging months I’ve ever had in business. On paper, things were going well. Growth was there. Clients were performing. Momentum was building. But behind the scenes, we took a hit. We lost two team members we had invested heavily in. Thousands of pounds. Hundreds

Creative advertising strategies

AI in a Marketing Agency – The Pros, Cons and How We’re Actually Using It

AI is a powerful tool. A seriously powerful one. But only when it’s used properly. Used well, it gives your team a head start. Used badly, it creates average work at scale, and that’s the bit nobody really talks about. I have summarised my findings so far, experimenting and adopting AI into my marketing agency group. The Biggest Win –

canva variety of templates
Digital Marketing

Top 5 Benefits of Using Canva For Creatives

Introduction In today’s visually-driven world, design plays a crucial role in capturing attention, conveying messages, and engaging audiences. Canva, a versatile online design tool, has become a go-to solution for creatives across the globe. With its array of features and capabilities, Canva empowers users to bring their creative visions to life. In this article, we will explore the top 5

facebook lead gen
Digital Marketing

Unlocking the Potential of Facebook Lead Forms for Solar Ads: Benefits and Drawbacks

Introduction In the competitive world of solar energy, digital marketing has emerged as a crucial tool for reaching potential customers and expanding market share. Among the many tools available, Facebook Lead Forms offer a unique opportunity for solar businesses to generate leads directly on one of the world’s largest social platforms. This blog post explores the pros and cons of

Facebook Scams
Digital Marketing

Beware of Scammers: How to Identify and Avoid Facebook Scams

Introduction   The digital age has brought about numerous advancements and conveniences, but it has also opened up new avenues for fraudsters and scammers, particularly on platforms like Facebook. Businesses, especially those with Facebook pages, are frequent targets.   The consequences of falling victim to such scams can be severe—ranging from financial loss to significant reputational damage. It is crucial

Digital Marketing

5 Free Tools to Uncover Seasonal Trends in the Solar Industry

For businesses in the renewable energy sector, understanding seasonal trends is crucial for effective marketing. Fortunately, several free tools can help you gain insights into these fluctuations. Here are five of them:   1. Google Trends   Google Trends is invaluable for tracking the public’s interest in topics over time. It’s especially useful for identifying when certain renewable energy topics

Digital Marketing

Overcoming Common Challenges in Facebook Ads Manager

Overcoming Common Challenges in Facebook Ads Manager: Insights from an Experienced Marketer   Facebook Ads Manager offers a powerful platform for businesses but comes with its fair share of challenges.    Drawing from my extensive experience as the owner of Jolly Media Marketing, specialising in solar panel installations, Eco 4 lead generation, EV charger installations, and ASHP installs, this blog

Digital Marketing

5 Lead Generation Tools for Small to Medium Enterprises

5 Lead Generation Tools for Small to Medium Enterprises   Are you a small to medium enterprise (SME) looking to increase your customer base and grow your business? The right lead generation tools can help you reach the right people, attract more leads, and convert them into customers. In this blog post, we’ll take a look at five of the

Business Consulting

What Does Your Ideal Customer Look Like?

  Introduction   Download a copy of the customer avatar worksheet here…   Creating an ideal customer avatar is a crucial step for any business looking to refine its marketing strategies and attract the right audience. This comprehensive guide will walk you through the process using a practical example tailored to a solar business. By understanding your ideal customer, you