Save Energy UK partnered with Jolly Media Marketing to build a predictable lead generation system capable of delivering high-quality homeowner enquiries and supporting the company’s continued growth across Dorset.
After initially launching with static Meta advertising campaigns, we evolved the strategy to premium video-first advertising, resulting in stronger lead quality, increased sales and record-breaking performance. Today, the partnership continues to go from strength to strength, with Jolly Media Marketing also managing an EcoFlow co-funded marketing campaign to accelerate growth even further.
Established in 2005, Save Energy UK is one of Dorset’s longest-standing solar and battery installation companies, with more than 20 years of industry experience. As an EcoFlow Premier Partner, the business has built an outstanding reputation for delivering high-quality renewable energy installations backed by exceptional customer service.
Before working with Jolly Media Marketing, Save Energy UK had previously partnered with another Meta advertising agency but struggled to generate the quality of enquiries needed to consistently grow the business.
Their objective was simple: generate a steady flow of high-quality homeowner enquiries that would convert into profitable solar and battery installations while building a marketing system capable of supporting long-term growth.
We developed a complete customer acquisition system focused on premium creative, continuous optimisation and educating homeowners through engaging video content.
Our strategy included:
• High-performing Meta advertising campaigns targeting homeowners actively considering solar and battery storage.
• Professional video production including founder story videos, customer testimonials, educational content and installation walkthroughs.
• High-converting landing pages designed specifically for paid advertising.
• CRM automation with email and SMS follow-up to maximise every enquiry.
• Ongoing creative strategy, campaign optimisation and transparent performance reporting.
• A transition from static advertising to a video-first strategy, continually refining the creative based on campaign performance.
Over the last 18 months, the campaigns have continued to improve month after month as new creative has been introduced and optimised, helping Save Energy UK consistently generate stronger results.
The partnership has continued to build momentum over the last 18 months, with campaign performance improving as the strategy evolved from static imagery to premium video advertising.
During the latest 60-day period, Save Energy UK recorded 22 confirmed solar and battery sales through the CRM, making June and July the strongest-performing period of the partnership to date.
The success of the campaigns has gone beyond lead generation alone. Thanks to the quality of the marketing and the results being achieved, EcoFlow approved Jolly Media Marketing as a trusted marketing partner and now co-funds dedicated campaigns for Save Energy UK, providing additional investment to help generate even more growth.
Since partnering together, Save Energy UK has increased turnover, expanded its reach, achieved multiple record-breaking months and continues to invest in new creative, with a second professional video production scheduled to further accelerate performance.
