Absolute Electrical partnered with Jolly Media Marketing to move away from buying third-party leads and build a predictable, scalable lead generation system that generated exclusive enquiries directly for their business.
Through a combination of high-performing Meta advertising, premium video content, landing pages and automated follow-up, Absolute Electrical has been able to consistently attract higher value homeowners, increase average order values and achieve record-breaking sales growth.
Established in 2017, Absolute Electrical is a trusted solar and battery installer serving homeowners across Lincolnshire. With a growing in-house team of over 10 people, the business had built an excellent local reputation but relied heavily on purchased leads to generate new enquiries.
While bought leads provided opportunities, they were often shared with competitors, inconsistent in quality and limited the company’s ability to scale profitably.
Absolute Electrical wanted a long-term marketing strategy that generated exclusive enquiries, created consistent sales opportunities and supported the next stage of business growth.
We built a complete customer acquisition system designed to position Absolute Electrical as one of Lincolnshire’s leading solar and battery specialists.
Our strategy included:
• High-performing Meta advertising campaigns targeting homeowners actively considering solar and battery storage.
• Professional video production to build trust through founder stories, customer testimonials and educational content.
• Conversion-focused landing pages designed specifically for paid traffic.
• CRM automation with email and SMS follow-up to maximise every enquiry.
• Ongoing creative strategy and campaign optimisation based on real sales performance.
• Transparent reporting to continually improve lead quality and return on investment.
Instead of competing with other installers for bought leads, Absolute Electrical now attracts homeowners directly through engaging content and a trusted local brand.
The partnership quickly delivered outstanding results. During one standout 30-day period, the campaigns generated £140,000 in tracked sales from just eight installations, with an average order value between £14,000 and £15,000.
Across the quarter, the campaigns generated an additional £206,000 in sales while maintaining an average cost per lead of just £39. Even more importantly, every £1 invested in Jolly Media Marketing fees and advertising returned approximately £7 in pure profit after all expenses, giving Absolute Electrical complete confidence to continue scaling.
Since partnering with Jolly Media Marketing, the business has expanded into larger premises, grown its team with additional sales staff, completed a second professional video shoot and continues to build a marketing system capable of supporting long-term growth.
