Holicon Energy partnered with Jolly Media Marketing to replace inconsistent bought leads with a predictable system for generating qualified appointments and long-term business growth.
Through a combination of Meta advertising, premium creative, appointment setting and marketing automation, Holicon Energy has transformed the way it acquires customers, generating over £250,000 in tracked sales while building a sustainable pipeline that now contributes around 25% of the company’s overall business.
Established in 2019, Holicon Energy is a family-run solar and battery installer based in Spalding, Lincolnshire. Built on quality workmanship and exceptional customer service, the business had spent almost 18 months trying different marketing methods in an effort to grow.
Before partnering with Jolly Media Marketing, they relied heavily on traditional bought leads. These enquiries often consisted of little more than a name, address and phone number, leaving the team to spend valuable time chasing prospects, qualifying enquiries and arranging appointments before they even had the opportunity to sell.
Having also experienced lead generation companies that consistently overpromised and underdelivered, the team wanted a more reliable marketing partner that could provide a steady stream of genuinely qualified appointments and support the long-term growth of the business.
We built a complete customer acquisition system designed to remove the uncertainty from Holicon Energy’s sales process and allow the team to focus on what they do best, helping homeowners invest in renewable energy.
Our strategy included:
• High-performing Meta advertising campaigns targeting homeowners actively considering solar and battery storage.
• Professional video production designed to build trust and showcase the Holicon Energy brand.
• High-converting landing pages built specifically for paid advertising.
• CRM automation with email and SMS follow-up to maximise every enquiry.
• Appointment setting to ensure every enquiry was fully qualified before reaching the sales team.
• Ongoing creative strategy, campaign optimisation and performance reporting.
By handling the qualification process from start to finish, Holicon Energy could spend less time chasing leads and more time meeting qualified homeowners ready to explore solar and battery solutions.
The impact was immediate. Since partnering with Jolly Media Marketing, Holicon Energy has generated more than £250,000 in tracked sales while achieving an impressive 23x return on investment.
Perhaps even more importantly, around 25% of the company’s overall business now comes directly from JMM-generated enquiries. Every appointment is fully qualified before reaching the sales team, allowing them to focus entirely on meeting homeowners rather than chasing leads or managing the qualification process.
The business has continued to grow with increased turnover, multiple record-breaking months and two professional video shoots completed with Jolly Media Marketing. Most importantly, the team now has confidence in a predictable marketing system that supports sustainable long-term growth and gives them complete peace of mind about the future of the business.
