Priory Electrical is a trusted solar and battery installer based in Whitley Bay, serving homeowners across the North East. Established in 2016, the business has built an excellent reputation through its experienced in-house team and strong electrical background, supported by its own electrical supplier business.
Before working with Jolly Media Marketing, the company had previously partnered with another marketing agency and relied heavily on price-led advertising. While this generated enquiries, it also attracted shoppers focused purely on finding the cheapest installation rather than customers looking for quality, service and long-term value.
The result was lower quality leads, increased competition on price and a marketing strategy that didn’t reflect the premium service Priory Electrical delivers.
Priory Electrical is a trusted solar and battery installer based in Whitley Bay, serving homeowners across the North East. Established in 2016, the business has built an excellent reputation through its experienced in-house team and strong electrical background, supported by its own electrical supplier business.
Before working with Jolly Media Marketing, the company had previously partnered with another marketing agency and relied heavily on price-led advertising. While this generated enquiries, it also attracted shoppers focused purely on finding the cheapest installation rather than customers looking for quality, service and long-term value.
The result was lower quality leads, increased competition on price and a marketing strategy that didn’t reflect the premium service Priory Electrical delivers.
Rather than competing on price, we repositioned Priory Electrical as one of the North East’s leading solar and battery specialists.
Our strategy included:
• A complete Meta advertising strategy focused on education, trust and customer outcomes.
• Professional short-form video production showcasing real installations, customer success stories and the expertise of the Priory team.
• High-converting landing pages designed specifically for paid traffic.
• CRM automation with email and SMS follow-up to maximise every enquiry.
• Appointment setting to ensure sales consultants spent more time speaking with qualified homeowners.
• Continuous campaign optimisation using real sales data to improve lead quality and return on investment.
This approach allowed Priory Electrical to attract homeowners who valued quality workmanship, trusted local installers and long-term savings rather than simply searching for the lowest price.
The results exceeded expectations. Between January and June, Priory Electrical generated 590 qualified enquiries at an average cost of just £24 per lead, resulting in 97 confirmed solar and battery sales and more than £1.1 million in tracked revenue.
The campaigns achieved an outstanding 77x return on advertising spend, giving the business the confidence to continue investing in growth. As demand increased, Priory Electrical expanded its sales team, began the process of acquiring a larger premises to support future growth and returned to Jolly Media Marketing for a second round of professional video production to build on the momentum
