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Creative advertising strategies
Creative advertising strategies
Barry

📹 How We Built a Full Video Editing Team & System in 3 Months

When you run a marketing agency, especially one rooted in performance marketing, you quickly learn that every competitive advantage eventually disappears. New tactics fade. Offers get copied. Ad platforms change. Competitors catch up. But one thing remains a durable advantage: Your ability to produce world-class video content at speed. Three months ago, we had none of that capability in-house. Today,

July 6, 2026
Creative advertising strategies
Barry

AI in a Marketing Agency – The Pros, Cons and How We’re Actually Using It

AI is a powerful tool. A seriously powerful one. But only when it’s used properly. Used well, it gives your team a head start. Used badly, it creates average work at scale, and that’s the bit nobody really talks about. I have summarised my findings so far, experimenting and adopting AI into my marketing agency group. The Biggest Win –

March 4, 2026