For businesses in the renewable energy sector, understanding seasonal trends is crucial for effective marketing. Fortunately, several free tools can help you gain insights into these fluctuations. Here are five of them:
1. Google Trends
Google Trends is invaluable for tracking the public’s interest in topics over time. It’s especially useful for identifying when certain renewable energy topics are trending.
Compare search terms related to renewable energy throughout the year to pinpoint peak interest periods.
You might find increased interest in ‘solar panels” peak during summer months.
https://trends.google.com/trends?geo=GB&hl=en-US
2. Ubersuggest
Ubersuggest, a free SEO tool, provides keyword suggestions and trend analysis, which is useful for understanding search term performance related to renewables.
Discover renewable energy keywords and monitor how their search volume changes with the seasons.
Observe how searches for ‘solar panel installation’’ fluctuate throughout the year.
https://neilpatel.com/ubersuggest/
3. AnswerThePublic
AnswerThePublic visualises search questions and suggested searches related to any topic. It’s great for uncovering what people are curious about in renewable energy.
Analyze common questions and phrases about renewables then input these searches into other tools like google trends to monitor seasonal peaks and troughs.
With the free plan you can get 3 searches per day.
4. SimilarWeb
SimilarWeb offers insights into website traffic and engagement. Use it to understand when renewable energy websites attract more visitors.
Track web traffic patterns of key renewable energy sites to identify peak engagement times.
Find that traffic to websites focusing on solar panels peaks during sunny seasons.
The free version provides the last 30 days of data. You can get a free trial to look over the last 12 months for a more wholistic view.
5. Keyword Planner
Google Keyword Planner is a powerful tool for researching keywords for your Google Ads campaigns. It provides data on search volume for specific keywords, which can indicate their popularity over time.
Use Google Keyword Planner to identify high-volume keywords in the renewables sector and understand their seasonal popularity.
You might discover that searches for ‘solar panel installation’’ decrease significantly in autumn and winter.
To use the keyword planner you need to have a google ads account. Its accessible under the tools tab.
https://ads.google.com/aw/keywordplanner
Conclusion
By utilising these five free tools, you can gain a comprehensive understanding of how interest in different aspects of renewable energy fluctuates with the seasons. This knowledge is invaluable for planning effective, targeted marketing strategies.
Each of the free versions are capped regarding usage and level of insight so I would recommend upgrading to a paid plan if they are delivering the required value.
Seasonality can be both a challenge and opportunity for any business but possessing the data provides you with the ability to plan ahead and pivot your strategy accordingly!
Ready to align your marketing strategies with the seasonal trends of the renewable energy market? Contact us today, and let’s harness these insights to maximise your business’s impact.
